News

Developers Announce Final Name

Cincinnati, OH (April 21, 2009) – After 3,788 votes were cast, the Master Development Team of Carter and The Dawson Company announced today that the name of Cincinnati's riverfront development will remain The Banks.

"We're pleased that the people of Cincinnati and Hamilton County took such an avid interest in this event," said Malloy Peterson, director of marketing at Carter. "They have validated "The Banks" as the most fitting name for the neighborhood and clearly share our excitement that it is finally becoming a reality."

More than 1,790 residents or 47 percent voted for The Banks. Roebling Point received 28 percent of the votes, followed by The River District at 18 percent and North Shore at 8 percent. The online survey was open to the public for one week closing Monday, April 20 at 11:59 p.m. Residents were able to watch real-time results of the survey, and it became clear early on that The Banks was the favorite.

Despite its name remaining the same, the development team viewed the entire process as a success. The online surveys received thousands of votes and generated interest in the development among city and county residents. In addition, write-in suggestions are being considered as names for smaller portions of the 18-acre development.

"The Banks is a lasting name to the community," said Tamara Kimble, vice president of strategic marketing and external affairs at The Dawson Company. "We're eager to continue construction at the site to create a development that everyone in the region can be proud of and enjoy."

Next steps for the marketing team include branding and logo development.

Known as The Banks since its inception, the development is a joint City of Cincinnati, Hamilton County, Carter, Dawson project. Once completed, The Banks will be Cincinnati's largest single, mixed-use development, composed of a dynamic blend of residential, office, hotel and retail components. Phase 1A of the riverfront development is under construction and will include a new block of Freedom Way, a parking facility, a minimum of 300 apartments and 70,000 square feet of retail.